Creative people tend to be intrinsically motivated. This is one of the best researched but least appreciated pieces of the whole innovation equation. It requires a total paradigm shift in the way companies think about motivating employees and what behaviors are valued.
So how in the world do you measure, much less develop, someone’s innovation mindset? We’ve found a way to do exactly that, using a unique research-based assessment that calibrates a person’s attitudes, assumptions and beliefs as they relate to the whole range of behaviors that are necessary for successful innovation.
Just as we were all born explorers and experimenters, the same is true of new ventures. The challenge is less about introducing entirely new attitudes than about finding ways to restore those things that created success in the first place. It’s about getting out of our own way.
Successful innovation is remarkably like reverse engineering. But instead of applying that strategy to an existing product or technology, it’s applied to an imagined future state.