Innovation Essentials: Persistence is Overrated

2017-04-10T21:46:58-06:00By |Innovation Behavior, Uncategorized|

There’s a prevalent and long-perpetuated myth about innovators, that they are persistent; they don’t give up. Renowned innovators like Henry Ford and Thomas Edison have even said it of themselves, crediting their success in part on their persistence. But it’s at best a poor choice of words and at worst a fundamental misunderstanding of what innovation entails, even by some of its best practitioners.