In science, there’s always another question. No matter how many questions a good researcher answers, or how much data is gathered, there are always more things to ask. In fact, there seems to be a geometric relationship between answers and questions, with each answer prompting multiple new questions. Richer, more subtle, more complex questions. Sometimes [...]
Life is not a multiple-choice test and neither is business. The insights we need are not found in brief lists of options. Knowing what worked last time isn’t the same as knowing how to face a new challenge or find a new solution. It doesn’t give someone the courage to experiment, or the confidence to chart a new path. Indeed, the surest way to short circuit innovative thinking is to conclude that you already have the answer.
Unfortunately even a series of creative events, no matter how well executed, is not likely to change the underlying habits and relationships inside an organization. On the contrary, it may reinforce the impression that creativity is to be used occasionally, as just some tool that you pick up when you happen to need it and then put down again. In a true innovation culture, creativity is “always on”.
As we go forward, we will increasingly view innovation as a set of behaviors...our ability to adapt, improvise and solve novel problems will increasingly define how effective we all are in all aspects of our lives.