Solution Selling

2017-04-10T21:47:13-06:00By |Innovation Culture, Innovation Strategies, Leading Innovation, Uncategorized|

Here’s an interesting question: If your company is really responding to customer needs and not merely pushing product, what has changed upstream from your sales force to enable that to happen? If you’re not making substantive changes in your products or services, can you honestly say that you’re responding to your customers?