It may take just one instance of casually brushing off someone’s idea, or simply ignoring it, to forever lose that person as a source of innovative thinking.
Despite a lot of talk about so-called enlightened leadership, the reigning cultural norms are still to conform, follow the program, and don’t question authority. Unfortunately many of our most time-honored management practices are a sure way to undermine innovation.
An idea campaign may be a great idea—and there are some great technologies available to help you launch and administer one. But it’s just as important to launch an innovation culture campaign. One that will help your people better understand how to think and work creatively.
In a healthy innovation culture, the newcomers and outsiders are welcomed and valued precisely because they’re not burdened by convention and habit, because they bring fresh insights and new questions; because they haven’t yet learned what’s “impossible.”