Great innovations are often based on powerful intuitions, but we all know examples of someone thinking they have a great intuition and being misguided. So where does intuition fit into innovation and how do we know when we can rely on it?
Innovation is different from other business competencies because it’s not about extending our expertise; it’s about repeatedly revising our expertise, at times rethinking our most fundamental assumptions and beliefs about our business. We need to recognize that when we encounter new information and observations, we must constantly check to be sure that when we see a cat we don’t assume that it’s just another doggie.
People in the wrong frame of mind can undermine even the most thoughtfully designed innovation processes. Folks in the right frame of mind can overcome many imperfections in those processes. Systems and processes are important in business, but they’re no substitute for enhancing the way people think.
The way we drive (or should drive) is a good analogy for innovative thinking. Like a alert driver, great innovators are those who can see problems coming, who have a heightened sense of awareness and possibility. This is not just an on demand capability, but a sustained frame of mind. They’re proactively looking for potential improvements they can make and problems they can avoid.
Whenever we must extend beyond what we already know, it’s fundamentally the same cognitive exercise, whether we’re trying to cure disease, invent a new kind of financial instrument, win a promotion, launch a coup, or win someone’s hand in marriage. It all comes down to the ability to figure out; it’s the ultimate transferable skill.
Innovation is driving change in the business ecosystem and the dynamics of this change are remarkably similar to those found in nature.
As innovators, do we want people who won’t take “No” for an answer? Or, do we want people who pick up on the “No’s” quickly and adjust their thinking to find a creative work around?
The most effective innovators don’t wait for problems to arise. They fix what isn’t broken and seek to improve on things that have no apparent deficit.
One of the central challenges innovators manage to overcome is the tendency to cling to past assumptions and beliefs and orthodoxies. Being willing and able to escape that mental inertia is one of the things that most distinguishes innovators. They’re skilled uinlearners.
The paradox of innovation is that it requires the courage to take risks, yet it’s also grounded in caution, the realization that threats can appear suddenly. Like a squirrel, we need to be constantly scanning for potential threats and opportunities.
