Great innovators are nothing if not imaginative. Imaginative in coming up with new ideas. Imaginative in finding ways to explore and test and implement those ideas. Imaginative in how they observe the world around them and gain awareness. Imaginative in how they make sense of those observations. They do not just invent new possibilities. [...]
Accomplished innovators routinely choose their imagination over their knowledge. They recognize, as Einstein did, that knowledge is limited—and limiting—and they don’t want to be caught unprepared for the inevitable changes and surprises they know they will encounter. They exercise their imagination like an athlete exercises muscles, not because it’s always needed, but because without exercise it won’t be ready to perform at those crucial times when it is needed.
When we fail to think innovatively, it can have many negative consequences for businesses and careers and investments and economies. It can also be down right dangerous.
When we stop using our imagination and fail to constantly pursue fresh insights, frankly, we become a road hazard, a danger to both ourselves and our business. Sticking with the status quo may seem safe but in a changing marketplace it’s a strategy that’s almost certain to fail. Are you looking out the windshield or relying on what you see behind you?