We hear a lot these days about mass customization as a consumer trend, about how technology now allows us to mass produce products that are customized to the needs and desires of individual consumers. So, why stop with consumer products? To fuel innovation, we need to be talking about mass customization...of people.
When it comes to innovation, making good predictions isn’t about trying to discern where the world is headed as much as where we might take the world. It’s an imaginative process (often just as imaginative as coming up with ideas in the first place). Innovation is not about predicting the future we’re expecting but rather achieving the future we want to create.
Are you creating the sort of innovation-friendly environment that generates and implements attractive ideas? You need to be, because the ability to become a source of great new ideas is your most critical business asset—in the insight economy.
As we go forward, we will increasingly view innovation as a set of behaviors...our ability to adapt, improvise and solve novel problems will increasingly define how effective we all are in all aspects of our lives.