Pitching an Innovative Idea
One of the principal challenges any innovator faces is persuading others of the value of an idea. It is a frequent source of frustration and angst, and an absolutely essential innovation skill.
One of the principal challenges any innovator faces is persuading others of the value of an idea. It is a frequent source of frustration and angst, and an absolutely essential innovation skill.
“There are no facts about the future.” I don’t know who first said that, but I keep coming across it lately and I agree. It’s not possible to draw factual conclusions about things that haven’t happened yet (although that doesn’t stop us from trying)...which raises an interesting question: How useful are facts in evaluating innovative ideas?
If we want sustained robust innovation in our companies and economies, at the very least we need to stop treating our creativity like something with an on/off switch. We need to recognize creativity as the sustained cognitive function it is and the sustained business function it needs to become…always on.
When it comes to innovation, making good predictions isn’t about trying to discern where the world is headed as much as where we might take the world. It’s an imaginative process (often just as imaginative as coming up with ideas in the first place). Innovation is not about predicting the future we’re expecting but rather achieving the future we want to create.
On this Independence Day here in the U.S. there is perhaps no more appropriate time to be writing about innovation. Our founding fathers (and less-credited founding mothers) were unquestionably among the greatest innovators of all time.
People in the wrong frame of mind can undermine even the most thoughtfully designed innovation processes. Folks in the right frame of mind can overcome many imperfections in those processes. Systems and processes are important in business, but they’re no substitute for enhancing the way people think.
The way we drive (or should drive) is a good analogy for innovative thinking. Like a alert driver, great innovators are those who can see problems coming, who have a heightened sense of awareness and possibility. This is not just an on demand capability, but a sustained frame of mind. They’re proactively looking for potential improvements they can make and problems they can avoid.
Whenever we must extend beyond what we already know, it’s fundamentally the same cognitive exercise, whether we’re trying to cure disease, invent a new kind of financial instrument, win a promotion, launch a coup, or win someone’s hand in marriage. It all comes down to the ability to figure out; it’s the ultimate transferable skill.
Being willing to fail, to be wrong, is one of the key characteristics of an innovator. You don’t have to like failure, and you certainly don’t want to go looking for it. But you have to be willing to accept it and move on in order to find the rare gems you’re seeking.
Innovation is driving change in the business ecosystem and the dynamics of this change are remarkably similar to those found in nature.