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In any company or organization there are thousands of ways to do things better, to add value and lower costs. Some involve ambitious projects. Others are things that one employee could start doing tomorrow. Most are ideas waiting to be discovered.
Meeting those challenges demands a change in how employees think and in the way managers lead—a change in culture. This book provides a unique and powerful strategy to achieve that, one that is both highly imaginative and brutally pragmatic—a manifesto for a new and innovative way of doing business.
