Monthly Archives: February 2011

//February

Innovation Essentials: Choose to Imagine

By | 2017-04-10T21:47:11+00:00 February 7th, 2011|Innovation Behavior, Innovation Culture, Uncategorized|

Accomplished innovators routinely choose their imagination over their knowledge. They recognize, as Einstein did, that knowledge is limited—and limiting—and they don’t want to be caught unprepared for the inevitable changes and surprises they know they will encounter. They exercise their imagination like an athlete exercises muscles, not because it’s always needed, but because without exercise it won’t be ready to perform at those crucial times when it is needed.

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