What is it about attempts at creativity and discovery that so frequently prompt us to turn up our noses and sniff, “Well that’s not really new.” As if to say that if it’s not a world class breakthrough, it simply doesn’t qualify. We don’t do that with other skills and behaviors.
It’s easy for anyone to look back on an idea that has either succeeded or failed and draw conclusions about whether or not it was a good idea to pursue. The harder question is of course, “How does one know before an idea has succeeded or failed whether or not it’s worth pursuing?”
When we fail to think innovatively, it can have many negative consequences for businesses and careers and investments and economies. It can also be down right dangerous.