Promoting innovation isn’t just about getting people to volunteer their ideas. It’s about moving away from traditional top-down, command-and-control, closed loop management techniques. Moving instead towards a more challenging, more flexible, more appreciative style that’s not only more productive and successful; it’s a whole lot more fun.
Despite a lot of talk about so-called enlightened leadership, the reigning cultural norms are still to conform, follow the program, and don’t question authority. Unfortunately many of our most time-honored management practices are a sure way to undermine innovation.
What is it about goals that makes them such a valuable tool? The simplistic answer is, “So you know where you’re going.” Certainly, any leader needs to have objectives. But a more enlightening answer to the “Why?” question is: Because defined outcomes provide clarity.